OpenHouse is London’s dedicated new build property platform, designed to make buying an apartment in the capital simpler, fairer, and more personal than ever before.
OpenHouse was founded with one clear ambition: to give every Londoner whether a first-time buyer or a growing family a better, faster, and more transparent way to buy a new build home.
We work directly with London’s leading property developers to bring new apartments and homes to buyers through a single platform. That means no chains, no middlemen, and no unnecessary complexity just a clear path from search to keys in hand.
From East London’s emerging neighbourhoods to riverside developments in the South and West, OpenHouse covers the entire capital, giving buyers access to the best new build properties available today.
Buying your first home should be the proudest moment of your life. We’re here to make sure it feels that way.
A London where everyone regardless of background or budget has a genuine, achievable path to owning a quality new build home.
To connect London’s first-time buyers and families with the right new build property through a platform that makes the entire buying journey straightforward, personal, and stress-free.
To rebuild trust in the property market by creating a transparent, buyer-first platform where people feel supported, informed, and excited about buying their new home.
We’ve redesigned the home buying journey to remove unnecessary steps between you and your new London apartment.
Search new build homes across all London boroughs with filters for price, location, size, and developer.
Request a private viewing in seconds through the platform — no phone calls or delays.
Our London property experts support you through every step, from mortgage guidance to developer negotiations, at no extra cost.
Complete your purchase with confidence. We support you through to completion and beyond.
Access new homes directly from trusted London developers, often before they reach the wider market.
Every buyer gets a dedicated advisor with deep knowledge of London’s new build market.
Search, view, save, and buy — all in one place.
Our service is free for buyers with no unexpected charges.
Filter by borough, transport zone, price, size, developer, and completion date.
We guide buyers through schemes, incentives, and every stage of the purchase process.
No surprises. Ever. All prices, fees, and steps are shown clearly from the start.
Every decision is made with one question in mind: does this improve the buyer experience?
We focus on first-time buyers and families who often find the London market hardest to navigate.
We only partner with reputable developers, ensuring every listing meets high standards.
We use technology to simplify searching, viewing, and buying — while keeping the experience personal.
We support developments that contribute positively to London neighbourhoods.
When I first tried to buy a flat in London over a decade ago, the experience was unnecessarily complicated. Information was scattered, the process was unclear, and no one felt truly on the buyer’s side.
Ten years later, very little had changed.
OpenHouse was created on the belief that buying a new home in London should be exciting, not stressful.
“We didn’t set out to be another property portal. We set out to rebuild the home buying experience from scratch with the buyer at the centre of every decision.”
We work directly with leading developers to give buyers access to high-quality new build homes through one simple platform. No confusion. No hidden steps.
We are especially focused on supporting first-time buyers and families those who face the greatest challenges in the market.
London is one of the world’s greatest cities, and anyone choosing to live here deserves a better way to find a home. That is what OpenHouse was built to deliver.
Browse hundreds of new build apartments and homes across London designed for first-time buyers and families